About Us

Sitting by a garden in the Dominican Republic, Sofia explains beauty to a little girl in a poetic analogy. The little girl tells Sofia to straighten her hair  so that she can be "beautiful."
Pointing at the garden Sofia asks the little girl “Which one of those flowers is your favorite?” The girl responds, “That red rose.”
To which Sofia replied,“Well, my favorite is the sunflower over there. Would you ever take the petals of the rose and put it on the sunflower to make it prettier?” - excerpt from Sofia Reyes on Embracing her Afro-Latinidad and Hair Journey”


Dominican-American millennial, natural hair enthusiast, Hip-Hop loving mother combined her creations and dope finds under one store... This is our version of popular culture.