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6 Simple Steps for Washing Curly Kinky Hair

Sofia Reyes

6 Simple Steps for Washing Curly Kinky Hair

Step by step instructions on how I use Afro Love products to wash and style my hair.

1. Start with the Afro Love Conditioner - NOT the shampoo - to get out all of the knots. Detangle with fingers first to get the big knots out, then go in with a wide-toothed comb. Always start from the ends and slowly work your way up to your scalp. Then thoroughly rinse out the conditioner.

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On Deconstructing & Unlearning Anti-Blackness in the Latinx Community

Sofia Reyes

On Deconstructing & Unlearning Anti-Blackness in the Latinx Community

“It’s so powerful to see a woman own their natural beauty in a society that consistently tells you, explicitly and implicitly, that you are not meeting the beauty standard—the Eurocentric beauty standard,” she says. Her store’s “Don’t Touch My Crown” long-sleeve tee is not only an ode to Solange’s “Don’t Touch My Hair” but an appreciation to The CROWN Act.

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The Bodega Tale

Sofia Reyes The Bodega Tale

The Bodega Tale

Camden, where most people looked at “Urban Decay,” crime rate, school systems
My parents saw OPPORTUNITY for a better life
A shot at the [American Dream]
In a City Invincible, Camden, New Jersey

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Natural Hair Love

Sofia Reyes

Natural Hair Love

What's the most common question I'm asked? Aside from "Who are your Top 5 Hip-Hop artist?" The most frequently asked question would be "What do you use on your hair?"

I think the shortest and most direct answer would be to say that I use the Afro Love line of hair products.

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Sofia Reyes on Embracing her Afro-Latinidad and Hair Journey

Sofia Reyes Jennifer Mota

Sofia Reyes on Embracing her Afro-Latinidad and Hair Journey

Sitting by a garden in the Dominican Republic, Sofia Reyes explains beauty to a little girl in a poetic analogy. The little girl tells Sofia to straighten her hair so that she can be "beautiful." Pointing at the garden Sofia asks the little girl “Which one of those flowers is your favorite?” The girl responds, “That red rose.” To which Sofia replied, “Well, my favorite is the sunflower over there. Would you ever take the petals of the rose and put it on the sunflower to make it prettier?” With a confused look, the girl responded, “No!” Sofia smiled and...

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